Showing posts with label wholesale. Show all posts
Showing posts with label wholesale. Show all posts

Tuesday, November 02, 2010

The Power of a Greeting Card

Since I was little, I was taught to send handwritten cards whether it was to thank those who gave us gifts during birthdays, for special occasions, or to follow up on a conversation that warranted a handwritten card.

Handwritten notes are somewhat of an anomaly these days with all of the technology available to us as well as lack of time. Unless you're in the business of shipping things out, I truly wonder how many Americans visit their nearest Postal Office to purchase stamps (since many choose to bank and pay bills electronically, too).

Which is precisely WHY the greeting card is so powerful. Since people rarely send one out anymore, it stands out from the crowd of bills, direct mail solicitation, and sale offers in our mailbox.

If you read my last post, you would have known that my grandfather was very ill. While we were able to get him out of the hospital that time, he returned two weeks later and passed away shortly thereafter. It was a difficult time for our family because we were very close to him. The other day, in my mailbox, I found a card waiting for me (in the sea of bills and magazines). 

Everything was set aside and I opened the card - it was a handmade card with just two flowers in bloom. One has four tiny clear sparkly beads in the center. It was sent by one of my reps (who, ironically, reps our Little Works line of greeting cards from South Africa). It's a special card for me in many ways. This rep knew of my grandfather's struggle and knew how close I was to him. He and his wife took the time to find a card that would be appropriate, wrote a kind note inside, and sent it to me. It brought me to tears and now the card sits prominently on my desk where I can look at it and remember my grandfather. I've chosen to think that the two flowers represent me and my grandfather - with my grandfather being the one in the background, watching over me.

And, therein lies the power of a greeting card - like a photo that can be worth a thousand words, receiving a card speaks volumes. Whether you are sending one to thank an interviewer for the job interview, to celebrate a birthday, wedding, baptism, anniversary, as a sympathy card or a "just thinking of you" note, a handwritten greeting card is something you know will be opened and, hopefully, appreciated.

Our Little Works line of greeting cards are special in many ways, too. In addition to them being just beautiful visually, they are fairly traded and handmade by women in South Africa. Our options include general designs, birthday, thinking of you, cards for children's occasions, celebrations and sympathy cards. Some our cards feature bookmarks as part of the designs, making them lovely gifts to keep and remember the thoughtful card, too. 

If you'd like to see a portion of our selection, please visit www.World-Shoppe.com (click under NEW! Little Works Greeting Cards). You can also find our cards at many independent stores, bookshops, cooperative grocery shops and gifts stores throughout the United States. 

Consider sending a card today - and make someone smile. :-)

-Megy Karydes, Founder
World Shoppe
www.World-Shoppe.com




Wednesday, February 03, 2010

Our first trade show a scucess - what were retailers eyeing?


World Shoppe just completed its first trade show at the Chicago Merchandise Mart and we couldn't be happier. If you've been reading our blog, you'll know that a month ago I was in the throes of pre-planning - what we needed to bring, what we still needed to create, etc. When move-in began (see photo of our empty booth to the right), the process couldn't have been easier. We unloaded via the dock and started working. The first day was spent speaking to a lot of interested retailers from Illinois, Wisconsin, Indiana, Michigan, Kentucky, and even Montana.

What I found particularly interesting is that although we may have two "types" of buyers, they are really one of the same. We had shops who sought us out specifically because we're fair trade and nothing like they've seen before and other shop owners who loved the look of the pieces - the quality, the metals, the semi-precious gemstones tantalized them. The fact that they were fair trade made the pieces even more special.

At the end of the show, we were so busy, I began to get considered that we didn't have enough stock in the United States! Happily, though, we are fine although we're placing another order with our artisans today because we're very low on several pieces. What a great problem to have!

So, what were our best sellers with retailers...here you go!

1) Hearts - no matter if it's for Valentine's Day, Mothers Day, or any time of the year, this seems to have been one of our biggest attractions.
2) Symphony Tigers Eye pieces - everyone from symphony gift shops to gift and apparel boutiques loved this set because it's very different, includes Tiger's Eye stones, and the quality is second to none.
3) Anything hematite - hematite necklace, our cuffs, and earrings were a hit. Maybe because the semi-precious gemstone is shiny and silver-y or maybe it was the designs...but people gravitated to this piece and "had to have it" in their stores.

As of right now, we have shops in the following states and we're going to be posting the shop names on our Web site very soon - IL, IN, WI, MI, KY, VT, MA.

Hope you enjoy the pictures and we'll see you soon!

PS - the photo on the right is me (center) with representatives from the South African Consulate who stopped by to wish me well!

-Megy Karydes, Founder
World Shoppe
www.World-Shoppe.com